ACT PR & COMMS WORKSHOP: Using ACT as evidence

This is an invite-only event open to Signatory members.

This event brings together PR, communications and marketing leads from ACT Signatory firms for a focused, practical workshop on how to use ACT as credible evidence - without overclaiming or losing nuance.

What we’ll cover:

ACT - the corporate culture standard for the investment industry - reflects a willingness to be transparent about how decisions are made, how risks are managed, and how culture operates in practice. But translating that into press, marketing and client communications isn’t always straightforward - and getting the language wrong can unintentionally create reputational risk. We will discuss: 

• What ACT Signatory status actually evidences - and what it doesn’t
• How to use ACT’s qualitative narrative safely in press, marketing and client communications
• Where firms unintentionally overclaim (and how to avoid it)
• Practical examples of language that builds trust rather than risk

If ACT is already part of your firm’s story (or you expect it to be soon), you’ll want to be in the room for this.

This is an invite-only event for PR, communications and marketing leads from ACT Signatory firms. If you’d like to attend, please register your interest using the button below. We’ll be in touch to confirm your invitation.