WHAT IS ACT

ACT IS A STANDARD THAT SHINES A LIGHT ON COMPANY CULTURE.

Culture is about how an organisation behaves day to day — how people are treated, how decisions are made, and how values are lived in practice. A strong culture builds trust, supports better decisions, and reduces risks. A weak culture can damage reputations and cause financial harm.

Traditional reporting has focused on products and performance, with less attention to the people and culture behind them. ACT fills that gap, creating a structured way for companies to disclose cultural practices that investors, boards, and regulators increasingly demand visability on.

THE ACT PILLARS

The ACT Framework is structured around three pillars

WHAT ACT MEANS

ACT offers structured non-financial information that makes culture measurable and comparable — filling a critical gap for risk management and investment decision-making.

Asset managers use the ACT Framework to examine culture across the whole business. It supports strategic thinking, guides actions, and provides oversight and monitoring to help create and sustain a healthy culture. By highlighting strengths and gaps, the framework also acts as a valuable tool for internal gap analysis.

The framework is relevant to investment companies of all types and sizes — from large global players to smaller firms or those just starting their journey.

WHAT THE ACT MARK REPRESENTS

The ACT Mark gives confidence and confirms:

Full reporting has been completed in a consistent, comparable format

Independent, third-party oversight of the process

Alignment between a firm’s stated values and its actions and behaviours

HOW IT WORKS

Standard questions

Companies answer a set of standard questions about their culture.
Structured for clarity

Answers are structured in a clear format so they can be easily understood, compared, and tracked over time.
Culture is Data

This creates information that investors and analysts can use alongside financial data.
The ACT Mark

The ACT Mark shows a company has completed full, independent reporting on culture.