ACT INFORMED

Corporate culture and behaviour influence risk, resilience and outcomes.

ACT Informed firms use ACT to assess and evidence how culture and behaviour are considered in the investment process.

What is ACT Informed?

ACT Informed is an organisational designation.

It applies where ACT data is used as a formal input into governance, oversight, and decision-making processes.

ACT Informed strengthens governance by making culture and behaviour visible and evidencable in practice. It supports better decision quality and clearer accountability—without adding cost, complexity, or regulatory burden.

What it signals?

ACT Informed is relevant for organisations involved in appointing, overseeing or evaluating investment managers or funds, including asset owners, advisers, consultants, platforms and trustees.

Who it is for?

  • More disciplined and informed decision-making

  • Stronger governance and risk management

  • Clear, defensible evidence under scrutiny

Interested in becoming an ACT Informed organisation — or already integrating ACT?

We can explore how ACT Informed could apply in practice to your organisation.

  • ACT Informed is applied where ACT is used within governance, oversight or research processes.

    An organisation described as ACT Informed:

    • Uses ACT as an input within at least one defined process

    • Documents that use at a governance level

    It supports informed challenge, stronger risk management and improved decision discipline, without prescribing outcomes or replacing fiduciary responsibility.

  • ACT Informed focuses on how ACT outputs are used — not on assessing or endorsing organisations, managers or products.

    It does not prescribe decisions or outcomes, and does not replace fiduciary responsibility or existing due diligence frameworks.

    It is designed to sit alongside existing governance processes without requiring structural change or disclosure of proprietary methodologies.

    • The ability to describe themselves as ACT Informed

    • Access to practical resources to support implementation

    • Participation in the ACT Collective peer network

    • Opportunities to contribute to stewardship or advisory activity